DigitalCFO Asia Thailand Executive Forum | 5 Oct 2023 | Empowering ASEAN Finance Leaders - Creating a Roadmap to Cloud Success in Southeast Asia


5 October 2023

9:30 AM - 1:00 PM


W Bangkok

106 N S Sathon Rd, Silom, Bang Rak, Bangkok 10500, Thailand


CFOs, Heads of Finance, Financial Controllers, VP/SVP Finance, Finance Directors, FP&A Directors

Event Synopsis:

In 2023, CFOs & finance leaders are showing a keen personal interest in cloud transformation initiatives. Although the CFO position is primarily strategic in nature, CFOs generally do not intend to immerse themselves in the nitty-gritty tactical aspects of digitizing their roles. Nevertheless, they do acknowledge its strategic significance. According to a CFO study done by Gartner, the influence of technology-driven transformations, affecting both the finance function and the broader business landscape, is prompting most CFOs to reassess and redefine the roles of technology and finance within the company.

Transformation initiatives, when executed effectively, can streamline operations, eliminate bottlenecks, and improve overall efficiency. This translates to cost savings, increased productivity, and a competitive edge in the market. Businesses that transform are better positioned to leverage innovation. This can involve adopting new cloud-based technologies, exploring novel business models, or even creating disruptive products or services. Such innovation is crucial for sustainable growth.

Embark on a transformation journey with DigitalCFO Asia at this Executive Forum as we hear from CFOs, finance leaders and industry experts about how we can harness cloud-based technologies such as AI, machine learning and advanced analytics, to transform finance processes, accelerate business growth and achieve cloud success.

Learning Points:

  • Strategies for Confidence - Gain insight from CFOs and finance leaders on strategies they employ to effectively manage the finance function and navigate the evolving landscape with a heightened sense of confidence.
  • Technology-Driven Growth - Understand how innovative cloud-based technologies including AI, machine learning and advanced analytics can be harnessed to drive exponential growth for businesses within the SEA region.
  • Transformational Roadmap - Discover a structured transformation journey designed to accelerate business growth, providing you with a clear roadmap to follow in order to achieve sustainable and impactful development.
  • Expanding Boundaries - Explore how these transformative technologies and strategies enable businesses in SEA to expand beyond traditional limits, enabling them to seize opportunities, overcome challenges and achieve unprecedented success in a rapidly changing landscape.

Limited seats only!

Register now to reserve a seat for this exclusive executive forum for CFOs & finance leaders in Bangkok.

Event Agenda



9:00 AM

Registration & Welcome Coffee

9:30 AM

Welcome & Opening Address


Kulwipa Piyawattanametha, Managing Director, SAP Indochina

9:45 AM

Digitalization: The New CFO Mandate Towards Driving Growth, Profit and Resilience in a Downturn

What you will learn:

  • How to position the Business and Finance organization for sustained growth: The new CFO mandate.
  • How new cloud-based technologies and innovative business models drive profitability and costs-saving, increase flexibility, and improve
    productivity to free up the CFO’s time for strategic decision-making.
  • How to rapidly realign the business and Finance to be future-ready – while accomplishing bedrock activities of growing revenue, enhancing
    efficiency, and mitigating risk.


Jitu Agrawal, Vice President & Head of S/4 Public Cloud, SAP Asia Pacific & Japan

10:05 AM

Fireside Chat

Topic: Ignite Growth: Unleashing the Power of Cloud and Business Process Transformation to Help Businesses Rise Above Unpredictability

What you will learn:

  • The value of cloud-based innovations and business process transformation: Top factors in customers’ assessments and what CFOs should
    know now.
  • How to build a roadmap to beat a downturn and grow a thriving business: How Finance leaders can play a role.
  • Best practices from customers’ journeys: Tips for success and pitfalls to avoid.


Suchada Iamchula (Ploy), S/4 HANA Public Cloud - SEA, Accelerated Sales Engagement Team, SAP Southeast Asia
Noppadon Chareonthong (Pop), Head of Mid-Market for Thailand and
Emerging, SAP Indochina

10:25 AM

Coffee Break

10:40 AM

Transform to the Intelligent and Sustainable Enterprise with Grow with SAP – Art of the Possible

What you will learn:

  • Harness the latest cloud-based innovations and best-practices-based solutions to grow without limit: What it means for CFOs.
  • Achieve the critical ability to scale without driving up costs and complexity: How it benefits the Finance organization.
  • Make rapid, scalable growth a possibility – now and in the future: Ready-to-run solutions, adoption and acceleration services, access to
    customers, partners, experts.


Nitin Vohra, S/4HANA Public Cloud CoE, SAP Asia Pacific & Japan

Korn Tragoulchokchai, Midmarket Presales Lead, SAP Indochina

11:20 AM

CFO Priority Discovery Session: Imperatives for SEA Finance Leaders to Grow with Confidence

Interactive session to uncover today’s Finance leaders’ top challenges, key priorities, and what they think are their foremost pathways to achieve
growth, profit, resilience, and new value in a challenging climate.


Lagnajit Patnaik, Senior Director & Head of S/4HANA Center of Excellence, SAP Asia Pacific & Japan

12:25 PM

Closing & Wrap up


James Wong, Head of SAP S/4HANA Public Cloud, SAP Southeast Asia

12:30 PM

Networking Lunch

1:00 PM

End of Event

*agenda is subject to change

Noppadon Chareonthong
Head of Mid-Market for
Thailand & Emerging
SAP IndoChina

Lagnajit Patnaik
Senior Director & Head of S/4HANA Center of Excellence
SAP Asia Pacific & Japan

Jitu Agrawal
Vice President & Head of S4 Public Cloud, APJ
SAP Asia Pacific & Japan

Nitin Vohra
S/4HANA Public Cloud CoE, APJ
SAP Asia Pacific & Japan

Suchada Iamchula (Ploy)
S/4 HANA Public Cloud - SEA, Accelerated Sales Engagement Team
SAP Southeast Asia

Kulwipa Piyawattanametha
Managing Director, SAP Indochina

Korn Tragoulchokchai

Midmarket Presales Lead

SAP Indochina

Technology Partner

About SAP

SAP’s strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit

Media Partner

About DigitalCFO Asia

DigitalCFO Asia is the leading digital publication & media platform focusing on finance transformation & strategic insights for CFOs & finance leaders in Asia Pacific. We provide APAC’s finance leaders with the latest online content, webinars, insights & analysis, industry practices, technology trends and other innovation strategies to empower them with the knowledge to lead the digitalisation and transformation of the finance function in their organisations.