DigitalCFO Asia | SAP Malaysia Executive Forum | 11 Oct 2023 | Empowering ASEAN Finance Leaders - Creating a Roadmap to Cloud Success in Southeast Asia


11 October 2023

09:30 AM - 1:00 PM


Grand Hyatt, Kuala Lumpur

12, Jalan Pinang, Kuala Lumpur, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur


CFOs, VP/SVP Finance, Finance Directors, Head of Finance

Event Synopsis:

In 2023, CFOs & finance leaders are showing a keen personal interest in cloud transformation initiatives. Although the CFO position is primarily strategic in nature, CFOs generally do not intend to immerse themselves in the nitty-gritty tactical aspects of digitizing their roles. Nevertheless, they do acknowledge its strategic significance. According to a CFO study done by Gartner, the influence of technology-driven transformations, affecting both the finance function and the broader business landscape, is prompting most CFOs to reassess and redefine the roles of technology and finance within the company.

Transformation initiatives, when executed effectively, can streamline operations, eliminate bottlenecks, and improve overall efficiency. This translates to cost savings, increased productivity, and a competitive edge in the market. Businesses that transform are better positioned to leverage innovation. This can involve adopting new cloud-based technologies, exploring novel business models, or even creating disruptive products or services. Such innovation is crucial for sustainable growth.

Embark on a transformation journey with DigitalCFO Asia at this Executive Forum as we hear from CFOs, finance leaders and industry experts about how we can harness cloud-based technologies such as AI, machine learning and advanced analytics, to transform finance processes, accelerate business growth and achieve cloud success.

Learning Points:

  • Strategies for Confidence - Gain insight from CFOs and finance leaders on strategies they employ to effectively manage the finance function and navigate the evolving landscape with a heightened sense of confidence.
  • Technology-Driven Growth - Understand how innovative cloud-based technologies including AI, machine learning and advanced analytics can be harnessed to drive exponential growth for businesses within the SEA region.
  • Transformational Roadmap - Discover a structured transformation journey designed to accelerate business growth, providing you with a clear roadmap to follow in order to achieve sustainable and impactful development.
  • Expanding Boundaries - Explore how these transformative technologies and strategies enable businesses in SEA to expand beyond traditional limits, enabling them to seize opportunities, overcome challenges and achieve unprecedented success in a rapidly changing landscape.

Limited seats only.

Register now to reserve a seat for this exclusive executive forum for CFOs & finance leaders in Kuala Lumpur.

Event Agenda



09:00 AM

Registration & Welcome Coffee

09:30 AM

Welcome & Opening Address

09:45 AM

Digitalization: The New CFO Mandate Towards Driving Growth, Profit and Resilience in a Downturn

What you will learn:

  • How to position the Business and Finance organization for sustained growth: The new CFO mandate.
  • How new cloud-based technologies and innovative business models drive profitability and costs-saving, increase flexibility, and improve
    productivity to free up the CFO’s time for strategic decision-making.
  • How to rapidly realign the business and Finance to be future-ready – while accomplishing bedrock activities of growing revenue, enhancing
    efficiency, and mitigating risk.


James Wong, Head of SAP S/4HANA Public Cloud, SAP Southeast Asia

10:05 AM

Fireside Chat
Topic: Ignite Growth: Unleashing the Power of Cloud and Business Process Transformation to Help Businesses Rise Above Unpredictability

What you will learn:

  • The value of cloud-based innovations and business process transformation: Top factors in customers’ assessments and what CFOs should
    know now.
  • How to build a roadmap to beat a downturn and grow a thriving business: How Finance leaders can play a role.
  • Best practices from customers’ journeys: Tips for success and pitfalls to avoid.


Ayelet Roblat, Chief Financial Officer, SAP Southeast Asia

Harald Weinbrecht, CEO and Co-Founder , Axxis Consulting

Addy Lim, Sales Lead, S4/HANA Public Cloud, SAP Southeast Asia

10:45 AM

Coffee Break

11:05 AM

Transform to the Intelligent and Sustainable Enterprise with Grow with SAP – Art of the Possible

What you will learn:

  • Harness the latest cloud-based innovations and best-practices-based solutions to grow without limit: What it means for CFOs.
  • Achieve the critical ability to scale without driving up costs and complexity: How it benefits the Finance organization.
  • Make rapid, scalable growth a possibility – now and in the future: Ready-to-run solutions, adoption and acceleration services, access to
    customers, partners, experts.


Ankur Dey, Regional Solution Advisor, S4HANA Cloud, APJ, SAP

11:50 AM

Closing & Wrap up

12:00 PM

Networking Lunch

01:00 PM

End of Event


James Wong

Head of SAP S/4HANA Public Cloud

SAP Southeast Asia

Addy Lim
Sales Lead, S4/HANA Public Cloud, SAP Southeast Asia

Harald Weinbrecht

CEO and Co-Founder

Axxis Consulting

Ankur Dey

Regional Solution Advisor, S4HANA Cloud, APJ, SAP

Ayelet Roblat
Chief Financial Officer
SAP Southeast Asia

Technology Partner

About SAP

SAP’s strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit

Media Partner

About DigitalCFO Asia

DigitalCFO Asia is the leading digital publication & media platform focusing on finance transformation & strategic insights for CFOs & finance leaders in Asia Pacific. We provide APAC’s finance leaders with the latest online content, webinars, insights & analysis, industry practices, technology trends and other innovation strategies to empower them with the knowledge to lead the digitalisation and transformation of the finance function in their organisations.