Speaker Profile:

Michael Sirikul is the Executive Vice President, Group Head of People & Administration and Country Marketing Director at ChaiXi Corporation, Thailand’s leading food enterprise and home to brands such as ChaiXi Ba Mii Kiew, Crying Tiger Boat Noodle, Krapao Khun Chang, Brix Dessert Bar, Moo2Chan BBQ, and Gai Gai. In his dual role, Michael leads the company’s People & Culture transformation while also spearheading the marketing strategy and brand growth across the entire portfolio.

With more than 15 years of leadership experience in global multinationals and high-growth startups — including Japan Tobacco International, Reckitt Benckiser, Diageo Moët Hennessy, Henkel, JD CENTRAL, and Carsome — where he built a reputation for aligning people, brand, and business strategies to deliver growth.