Will is a seasoned finance leader with more than 18 years of expertise in M&A across Consumer & Financial Services (PwC, Citi), Retail (Tesco), and FMCG (Unilever) sectors, across Europe, APAC, and global domains. He excels in establishing finance teams from inception, notably spearheading Unilever’s first incubated start-up and securing a US$80m raise. His leadership includes CFO of an eB2B Marketplace, overseeing a team of 8, and driving the expansion of a US$250m turnover business within 24 months across 7 Asian markets. Will's capabilities encompass partnering with Executive Boards (C Suite), strategic financial planning and analysis at category and group levels, spearheading business development initiatives such as M&A, fundraising, and liquidation. He is adept at facilitating turnaround and digital transformation endeavours, ensuring robust risk management and controls, overseeing financial accounting and reporting functions, and managing tax and treasury operations.