Jeff Zielinski has spent over two decades at the intersection of technology and finance. He is currently Chief Financial Officer of Buyandship, a leading cross-border ecommerce company headquartered in Hong Kong. In this role, he leads financial operations, fundraising and business development.

Jeff started his career in Morgan Stanley’s technology group in Hong Kong from 2000 to 2003, advising companies including SK Hynix, Samsung Electronics, Huawei and UMC. He subsequently headed News Corporation’s China business development department from 2003-2005, leading partnerships and investments. From 2005 to 2022, Jeff was a public investor with Goldman Sachs Principal Strategies (“GSPS”) and Dymon Asia Pte, investing in regional technology companies across internet, semiconductors and software. While in these investing organizations he spearheaded innovations in integrating data analytics into the research process. From 2022 to 2024, he was CFO of Gusto Collective, a leading regional brand technology business, raising money from leading institutional investors, growing the revenue 3X and improving financial processes via automation and enhanced governance.

Jeff’s community involvement takes several forms, with a particular focus on education. He is a Director for Arch Community Outreach, a Hong Kong registered charity which supports promising young people from low-income families on educational and career development. He has also been an undergraduate interviewer for Princeton University since 2000. He serves on the Finance Committee of Hong Kong International School.

Jeff grew up in the US and graduated from Princeton University. His language capabilities are English (native), Mandarin Chinese (fluent), Cantonese (working-level) and French (written).