DigitalCFO Asia | Executive Roundtable - The Data Driven CFO: Refocusing on the KPIs that Matter | 12 July 2023


12 July 2023

11:00 AM - 1:00 PM


New World Makati Hotel
Level 4 Pressroom

Makati Avenue, Ayala Center, Esperanza St, Makati, 1228 Metro Manila, Philippines


10-12 CFOs, VP/SVP Finance, Finance Directors, Head of Finance

Event Synopsis:

In today's rapidly evolving business landscape, the role of the Chief Financial Officer (CFO) has undergone a significant transformation. Traditionally focused on financial reporting and compliance, modern CFOs are now embracing data-driven decision-making to provide strategic insights and drive business growth. This shift towards becoming a "data-driven CFO" involves refocusing on the Key Performance Indicators (KPIs) that truly matter in achieving organizational goals.

KPIs are quantifiable measures used to evaluate the performance and progress of an organization. However, not all KPIs are created equal. The data-driven CFO recognizes the importance of identifying and tracking the right KPIs that align with the company's strategic objectives. This requires a deep understanding of the business model, industry trends, and customer behavior.

Join DigitalCFO Asia in partnership with Mustard Seed Systems Corporation and Oracle NetSuite in this exclusive discussion on how CFOs and Finance Leaders can reimagine and refocus on the KPIs that matter – leading the business to greater heights.

Register for your complimentary seat today!

Event Agenda



11:00 AM

Registration & Welcome Drinks

11:15 AM

Opening Address by DigitalCFO Asia
Speaker: Ryan Kwa, Managing Director & Group Publisher, DigitalCFO Asia

11:20 AM

Opening Remarks by Oracle NetSuite
Speaker: Jack Yeo, Country Sales Leader, NetSuite Philippines

11:25 AM

Opening Presentation by Mustard Seed Systems Corporation
Speaker: Judith Adao, General Manager, Mustard Seed Systems

11:40 AM

Networking Luncheon
Topic: Refocusing on the KPIs that Matter


1. Jack Yeo, Country Sales Leader, NetSuite Philippines

2. Judith Adao, General Manager, Mustard Seed Systems

1:00 PM

Closing Address & End of Event


Judith Adao

General Manager

Mustard Seed Systems

Jack Yeo

Country Sales Leader

NetSuite Philippines

Ryan Kwa

Publisher, DigitalCFO Asia

DigitalNow Asia

Technology Partners

About Mustard Seed Systems Corporation
Mustard Seed Systems is a certified partner of Oracle NetSuite and has grown to become a trusted business and technology solutions provider to thousands of Small and Medium Enterprises (SMEs) in the Philippines. We are highly recognized for our successful track record of value-for-money ERP implementation. Our product line keeps on progressing to support the needs of our growing clientele of 30,000 corporate customers. To learn more about us, please visit

About Oracle NetSuite
As the largest Australian-owned technology services provider, we have 2,000+ certified, local  experts spanning  network, cyber security, cloud, software development, data, AI, and workplace technologies. From the moment your business problem is shared, our people are invested in finding a solution. Bringing an open mind to every idea, helping you finetune your strategy to solve problems and unlocking new opportunities to help you go faster. 

Media Partner

About DigitalCFO Asia
DigitalCFO Asia is the leading digital publication & media platform focusing on finance transformation & strategic insights for CFOs & finance leaders in Asia Pacific. We provide APAC’s finance leaders with the latest online content, webinars, insights & analysis, industry practices, technology trends and other innovation strategies to empower them with the knowledge to lead the digitalisation and transformation of the finance function in their organisations.